Prior to its official establishment, the association carried out numerous surveys and organized a large number of numerous surveys and organized a large number of well attended focus groups that were attended by a diverse group of new Muslims from a variety of backgrounds.

These meetings produced many interesting discussions as well as highlighting many relevant and important things for new Muslims. The main ‘common’ elements all of the groups had were the following:

1. The need for clear, informative and useful material that will be able to educate them about their religion
2. The need for a social network that provides a caring and supporting environment for new Muslims and which would preferably be based in a mosque or Islamic centre.
3. Constant contact with Islamic organizations in order to feel supported as well as be part of the community.
4. The importance of becoming a Muslim yet still retaining the link to the society that they live in and are part of.
5. Being able to proved help where possible in situations where the new Muslim faces trouble and antagonism over his/her decision to become a Muslim